Last week on Twitter I was asked by @southrngurl6489 the following question:

If you had to pick only one thing that makes a blog stand out from its peers, what would you pick and why?

I thought it’d be a good question to open up to a wider audience as its something I’ve touched on quite a few times over the last year or so and because what makes a blogger distinct is often, by definition, something that can vary from blog to blog.

What are you doing to make your blog stand out from the crowd? What have you seen other blogs do that makes them stand out?

Further Reading: Here’s a post I wrote on the topic earlier in the year – The Power of Uniqueness [19 Starting Points for Being a Unique Blogger]

Post from: Blog Tips at ProBlogger.

What Do You Do With Your Blog to Make it Stand Out from the Crowd?

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Last week on my Photography Tips site we published a guest post titled Three Lenses Every Photographer Should Own.

The author of the guest post emailed me a few days later amazed at amazing amount of comments left on the post. While the average post on dPS gets a reasonable amount of comments this post is climbing up towards 200.

Why did it do so well in engaging readers?

There are a few reasons. The guest poster didn’t really set out to do any of them – but stumbled upon one of the best ways to get readers interacting on a blog post:

1. He Expressed an Opinion – the post shares one persons opinion on which lenses each photographer should own. While the post itself did indicate that it was his own personal preference and that others would find other options more suited to their situations – whenever you express an opinion you’re going to get other people reacting with their own.
2. He Made a Claim – the title was key in generating this discussion. It made a claim that every photographer should own 3 lenses. I’m not sure how intentional this was but make this type of claim and you’ll almost always get a reaction because you’ll almost always have someone who doesn’t quite fit into what you’ve proposed – and they’ll want to tell you why. Write a post about ‘essentials’, or ‘the best’ or something ‘everyone’ should do – and you’ll generally get this type of response.
3. He Invited a Response – the post finished by asking others what they’d include in their ‘must own’ category of lenses. This is the perfect invitation for an ongoing discussion.
4. He Chose a Topic People Had Invested Heavily Into – the last thing I’d say about this topic is that he stumbled onto a topic for the post that readers had strong opinions about because they’d invested into the topic. Camera owners carefully research their lens purchases and put up considerable dollars to buy them. As a result they tend to feel quite strongly about their lenses and often feel the need to defend/explain their decisions.

Keep in mind that while when you write these types of posts you will almost always get a reaction from people that you need to be willing and ready to hear some strong opinions back – something that are not always easy to hear.

Post from: Blog Tips at ProBlogger.

The BEST Way to Generate Lots of Comments on a Your Next Blog Post

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Over on Twitter last week @JapanNewbie asked me about how to get people viewing old posts on your blog once they drop off the front page. In this video I tackle the question with 5 suggestions including using:

• Best of Sections
• Autoresponders
• Related Links
• Best of Posts
• Repost Old Content

I’d love to hear your suggestions on how you drive people back to your older blog posts?

Related Reading:

• Updating Old Posts on Your Blog – how and why.
• Interlink Your Old Blog posts

Watch this video at full size on Youtube at How to Get People to Read Your Old Posts.

Post from: Blog Tips at ProBlogger.

5 Tips for Getting Readers Viewing Your Old Blog Posts

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A Guest Post by Charlie Gilkey from Productive Flourishing.

No matter how big their blog is, every blogger loves and wants comments. When you’re just starting out, there are few bigger thrills than writing something and having people comment and give you feedback about what you’ve written. Veteran bloggers love comments and also know that the quantity and quality of the comments says a lot about the impact of the particular post in question.

But sometimes you write something that you think is awesome and the comment thread is like a ghost town. To say that this is discouraging is to put it too lightly. Not only does it suck, but it’s enough to make you start thinking that your writing sucks, and it makes it really hard to hit write and hit publish the next time, too.

Here’s the deal, though: just because you’re not getting a lot of comments doesn’t mean that your posts suck. Here are eight reasons why you might not be getting comments – and what you can do about it.

1. Your Posts Are Too Long

While it’s hard to say that long post always get fewer comments – there are a lot of different considerations at play – as a general rule, longer posts set a bigger barrier to commenting. I write a lot of long posts, and I’ve seen this bear out time and time again.

There are two things to keep in mind when you’re writing longer posts: 1) most blog posts are short(er) and 2) your readers are busy. If they’re used to reading 500 word posts on other blogs and then hit your 3,000 word post, they’re might be a bit overwhelmed. It’s not uncommon for them to bookmark your post for reading “when they have time” and move on to the next, shorter post, only to forget to come back and read yours. (For more considerations on blog length, check out Post Length ‚Äì How Long Should a Blog Post Be?)

Some bloggers manage to thrive in the long post format, but you’ve got to understand that you’ll be going against the current if you write in that style. That’s not a bad thing – just understand that you might not get as many comments as if you wrote shorter posts.

Once your post is published, it’s probably best to leave it, though. In the future, see if you can take a long draft of a post and split it into a series or discrete post. Also try varying the tempo of your blog by following a long post with a short post and vice versa.

2. You Haven’t Asked Them to Comment

Sometimes a post just ends and it’s not clear to your readers whether you actually want a response. Because they don’t know whether you want a response or not, they might not comment.

Furthermore, if you don’t answer comments at all or regularly enough, it sends the message that you don’t really value comments. Larger blogs get a pass on this one, since many people understand that bloggers with larger audiences can’t answer every response.

When you conclude a post, ask your readers what they think or end it with a question that makes it clear that you’d like a comment. If you haven’t been responding to comments on your blog, start doing so.

3. They Don’t Know What To Say

Have you ever read a post and were so inspired that you felt that anything you might say wouldn’t do the post service, but at the same time didn’t want to say “Great post!”? Or have you read a post that was so deep or complex that you honestly didn’t know how to respond?

I’m sure you have. Now, why don’t you think that can happen with your own posts?

Before you write off a lack of comments as a sign of your utter brilliance, though, check your post to see if you wrote clearly and simply. Ask if what you wrote was relevant, useful, or interesting to your readers>. And if it is a bit of inspirational awesomeness, consider editing it and including a question or statement that lets people know that you’d appreciate some feedback.

4. They’re Doing What You Told Them To Do

If you give your readers a great tip that requires them to do something to implement it, be prepared for the possibility that they might actually go implement it.

Similarly, if you’re doing a link roll-up and you tell people to go check out the links you’re talking about, there’s a good chance that they might go do that.

I know that this is obvious in hindsight, but it’s easy to forget that our words can influence people into action, and it’s possible to unintentionally steer people away from commenting.

5. They’re Chasing Links On Your Blog

Writing posts that include links to older posts or using plugins that show related posts do have an effect on the number of comments you’ll get. If they click a link that’s midway in your post, they’ll probably read the second post before they comment on the first, and if that second post is linked to others, they might just keep clicking.

It’s for this very reason that you don’t find many links on a sales or landing page, and if you do find them, they eventually lead back to the original page. Marketers know that people will click on the links, and if those links lead away from the original page, that’s probably a lost sale.

While it’s not exactly an exclusive either/or choice, think about the relationship between how long people stay on your blog (due to interlinking) and comments. If you write compelling headlines, there’s a good chance that those related post plugins have an effect on the number of comments you’re getting. Change your linking strategy or consider turning those plugins off a bit if you’d like to see if they’re making a difference.

6. They’re Following Your Social Media Trail

This is very similar to the last two points, but if you’ve given your readers a bunch of different ways to connect with you, then that’s another thing that might keep people from commenting.

Think about how many times you’ve clicked to follow someone on Facebook only to get lost in a chat on Facebook, or how many times you’ve followed someone on Twitter only to get engaged in conversations there. The same thing goes for badges and links that send people to blog networks.

If you’d prefer more comments than social media connections, consider placing your social media links further down the page or only keeping the ones where you’re active.

While you’re at it, it’s probably a good time to declutter your sidebar.

7. It’s Hard For Them To Comment

I ran into this one the other day. I wanted to reply to a friend’s blog that was hosted on Blogger and found myself frustrated that I couldn’t just leave a comment like I can on other websites. It gave me five or six different options – none of which I use – and, ten minutes later, I finally went with the “best fit” option just so that I could comment. If she weren’t my friend, I probably would’ve given up.

Some of the other comment implementations like Disqus can also set a barrier to comment. I’ve often bailed on those, too, because I didn’t remember my OpenID and didn’t feel like figuring it out. (Luckily, they’ve improved substantially over the last year.)

The harder your readers have to work to comment, the less likely that they’ll do it. Think long and hard about all the comment plugins you might want to implement – and remember that sometimes the best solution is the simplest one.

8. You’re Posting At The Wrong Time

If you post when all your readers are asleep, then the soonest they’ll comment is the next day, but then your post is in with a bunch of others in an RSS feed. Likewise, if you post after the time that your email subscribers get their daily email, the soonest many of them will read what post is the next day when they get that hit.

Figure out when your readers are active and try to publish when they’re reading posts. This takes a bit of homework and observation on your part, but it makes a huge difference in terms of the number of comments you’ll get on your post.

There’s More To Comments Than Content

What you may have noticed is that the first five of these points have to do with the content of your individual posts and the last three don’t have anything to do with your posts. It’s hard to say what would have the biggest effect since each of our blogs are different, so take a look at your post and blog from your reader’s point of view, pick one that you’d like to tweak, and see if it has any effect. (By far the easiest place to start is by changing your comment plugin/solution, though.)

As you can see, there are a lot of different reasons that people might not be leaving comments on your blog, and many of them have nothing to do with you or your posts being unworthy. Keep writing and testing what works – that’s the only way you can become a better writer and grow your blog.

About the Author: Charlie Gilkey writes about meaningful action, creativity, and entrepreneurship at Productive Flourishing. Follow him on Twitter to get bite-sized slices of mojo.

Post from: Blog Tips at ProBlogger.

8 Reasons You Might Not Be Getting Many Comments

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Posted by jennita

Over the past few months, we’ve announced a number of exciting changes here at the mozPlex. Some of those include becoming focused on our software, new SEO tools and a cultural change with our TAGFEE Tenets. With that, we’re committed to being transparent and authentic and feel we’ve done a great job keeping the SEOmoz community up to date on many of these changes.

However, one area we’ve been slacking is in ensuring that our community knows who we are, as a team. There are many mozzers who mainly work behind the scenes building tools, or providing excellent customer service to our members. Along with our shift from consulting, we’ve had a few organizational changes and people’s roles have changed. Additionally we have a number of moz Associates that help contribute to the blog and provide expertise in Q & A.

We’d like to take this opportunity to introduce you to our team, and ask you to get to know us a little better. There are a few new mozzers that may even surprise you! This is an exciting time for us and the community and we’re excited to introduce ourselves. Each mozzer was asked to provide their title, social media accounts, top moz moment (tools created, blog posts written, etc.), then I asked them to answer a few fun questions. So without further ado, I’d like you to meet the mozzers.

Development Team

Every team plays an important role to the success of SEOmoz and our tools, but the development team is key. Without this group we wouldn’t have the suite of amazing tools that we have to offer our members today. Browse through the developers and see who has worked on your favorite tool, and learn more about the people behind the scenes.

Ben Hendrickson Sr Software Engineer @bhendrickson  moz Moment "From the day I started building the Linkscape prototype to the day we launched the first version was about 10 months. I think that project went well."  I am proud to answer questions like this in a confusing and self-referential way.	Chas Williams Software Developer  moz Moment "I work mostly on Linkscape these days. I wrote the code for anchor text distributions and the new views for OSE, so the OSE launch was a proud moment for me " My favorite Youtube video.	David Joslin Systems Engineer David on LinkedIn  moz Moment "Since starting in August I have worked to improve our uptime significantly through monitoring, tuning, and application fixes. " On Saturday morning I hang out with my kids until my wife gets her beauty sleep and then I try to get a mountain bike ride in before working in the yard and other chores.
Jeff Pollard Lead Web Developer @nFluxx Jeff on LinkedIn moz Moment "I make sure your website experience is a wonderful one! " On Saturday morning I like to catch up on sleep.	Kate Matsudaira VP Engineering @katemats  moz Moment "Helping bring SEO tools and technology to the next level" Why is the sky blue? Because of Avogadro’s number – the number of molecules in a mole determine the wavelength of light reflected (I learned this in my physical chemistry class when we had to derive Avogadro’s number if the sky was yellow — as a result I will never forget this bit of trivia).	Ken Woodruff Senior Architect Ken will have to remain a mystery for another day because he did not get me his bio information in time. To be continued…
Nick Gerner Senior Engineer @gerner Nick on LinkedIn   Nick on Facebook  NickGerner.com  moz Moment Nick Leads SEOmoz API development and is currently working on solutions for historical Linkscape data tracking. On Saturday morning I go for a run, then chase my cats Garrison and Ira until my wife Susan wakes up.	Phil Smith Developer @philhsmith  moz Moment "Working on sooper-top secret project" The funniest job I ever had was… In high-school during the summer I would be the guy-in-a-foam-costume mascot for the local mall I worked at. Think giant purple dinosaur (but not barney.)	Roger Mozbot Needs No Title @roger_mozbot  moz Moment Standing on a crate in order to be as tall as Googlebot. Raised by a protein-rich, startup-obsessed race of robot aliens. Can’t stand paying per click.

Marketing Team

Now that we are focused on our SEO tools, the consulting and marketing teams have been combined. There have been a number of changes in roles and we’re now more focused than ever on getting our products launched, participating and leading our amazing community, and creating excellent content for our readers. Take a peak at our new Marketing team!

Danny Dover SEO Specialist @DannyDover Danny on LinkedIn  moz Moment Danny is at least half full of SEO know-how Rock, Paper or Scissors? Paper. On Saturday morning I…Kick ass and take names. Want to be on the list?	Jen Sable Lopez Community Director @jennita Jen on LinkedIn  moz Moment Having worked remotely for 9 months, I LOVE being in the office. The funniest job I ever had was… in college one summer I tasted beef. It paid well, but was really disgusting!
Joanna Lord Director of Customer Acquisition & Engagement @joannalord Joanna on LinkedIn  moz Moment "My focus is on introducing new audiences to our awesome resources and SEO tools. " My favorite Youtube video is… The Sunscreen Song On Saturday morning I… wake up, make coffee, check analytics, and then go explore my new home–Seattle.	Scott Willoughby Director-Conversion & Retention Marketing @great_scott Scott on LinkedIn  moz Moment Whiteboard Fridays Rock, Paper or Scissors? Rock! \m/ On Saturday morning I… wish cartoons were still as cool as they used to be.

Product Team

The product team leads the path to ensuring that the products being built meet the needs of our customers and they manage the projects from inception through deployment. Essentially they make sure we’re all doing our jobs.

Adam Feldstein Director of Product Management  moz Moment Current Focus: 1) Ship a new version of the mozBar. 2) Something much bigger (that I can’t talk about yet) Funniest jobs: I once played a rock/punk gig at a high school party. Ended up being extra fun when the lead guitarist locked his keys in the van with the engine running (fortunately I think we had already gotten the gear out).

Ben Huff Product Manager Ben on LinkedIn  moz Moment "I focus on herding cats. Recently that included getting Open Site Explorer out the door, safe and sound. I’m currently working on doing the same for the new Keyword Difficulty tool." The sky is blue because blue light waves are the shortest visible waves coming from the sun, and scatter off of molecules in the air the easiest.

Matt Heilman Art Director  moz Moment "I make SEOmoz look good"

Operations Team

Who keeps the company working like a well oiled machine? That’s the Operations team of course! They jump in and help with any aspect of the company as needed and are often our customers first point of contact. Without their magic touch the office would be running around like chickens with their heads cut off. Thanks for keeping us from running into each other!

Arden Turnbull Customer Service Manager / Office Coordinator  moz Moment Arden keeps our customers happy!

Christine V. Director of Operations  moz Moment I do my best to increase the staff’s level of happiness and productiveness, much like Tattoo on Fantasy Island. If SEOmoz was a Lifetime movie, I would be played by William Hung.

Sarah Bird Chief Operations Officer @SarahBird  Sarah on LinkedIn   moz Moment I own legal, financial, HR, and generally help make everything run smoothly. I also champion the Marketing Department and the SEOmoz API. I love my job. On Saturday morning I… Sleep in and then go for a long run around Lake Union.

moz Associates

This is an amazing group of experts from across the search marketing industry. We’re priveledged to have this group contributing to the blog, helping with Q & A and providing insight for new products. It sorta feels like we’re showing off… because we totally are! 

Cindy Krum CEO & founder of Rank-Mobile – Denver, CO @Suzzicks Cindy on LinkedIn   Cindy on Facebook  moz Moment Cindy is a mobile marketing evangelist. She’ll be providing help in Q & A on mobile topics. Why is the sky blue? Because that is the way Google wants it? (We’re not sure if it will stay blue though – its still in beta and hasn’t officially launched.)	Duncan Morris Founder and CEO, Distilled – London, UK @duncanmorris  moz Moment Given that I always drone on about information architecture I guess I should really point to this post though at the time it came out this was my most interesting post. On a Saturday morning I travel around the south of England to the coldest and wettest playing fields in existence to play field hockey for Wimbledon Hockey Club. Of course in the UK we just call this hockey, but that would give you all the false impression that I’m rock hard and can ice skate.	Jane Copland SEO Consultant, Ayima Search Marketing – London, England Jane on LinkedIn Jane’s Personal Social Media Profile  moz Moment "I’ve written a couple of successful blog posts for SEOmoz (I worked as a full-time employee at SEOmoz from 2006 until 2009). My favourites are: Don’t End URLs in .0, What Rand and Jane Write When They’re Drunk, the follow-up and  A True Story. It’s about hookers." The funniest job I ever had was… I used to work for Rand
Kate Morris Kate Morris, Search Engine Marketing Consultant – Austin, TX @katemorris Kate on LinkedIn  moz Moment "My favorite blog post on YouMoz was Paid Search: Detaching From an Agency, which is what got me speaking on my first panel at SMX East 2008." I’m proud to be an … Army Brat. My favorite Youtube video is … Louis CK – Everything is Amazing, and Nobody’s Happy	Lindsay Wassell Q & A – Tampa Bay, FL @lindzie  moz Moment This post: Rethinking Duplicate Content On Saturday morning I… am awake before dawn caring for my newborn twins! I’m proud to be a… SEO	Michael Cottam Principal, Michael Cottam SEO Consulting – Portland, OR, Canada @Michael512 Michael on LinkedIn  Michael on Facebook   moz Moment I like this one, and it seemed to generate a pile o’ comments: http://www.seomoz.org/blog/its-a-feeding-frenzy-for-keywordrich-domains I’m proud to be a member of the downtown Portland Rotary Club and on the Ambassador Board of the Children’s Cancer Association.
Peter Meyers President, User Effect – Chicago, IL @dr_pete  moz Moment The post: SEO Cheat Sheet: Anatomy of a URL My most popular post on my own blog (by a longshot) is 25 Point Website Usability Checklist.  The funniest job I ever had was… Stuffing photo envelopes with a pot dealer and Christian survivalist. Why is the sky blue? … because The Flying Spaghetti Monster made it that way.	Richard Baxter Director / Founder SEOgadget.co.uk - London, UK @richardbaxter  moz Moment Hmm. I like writing about tools you guys do – Like this and this and pretty charts on ranking factors using Linkscape data like this.  And I really like talking about Microformats. My favorite Youtube video is… Eric Clapton Shreds – is pure awesome and always puts a smile on my face. One day match this level of guitar genius…	Rob Ousbey Search Marketing Consultant, Distilled – Seattle, WA (soon to be) @RobOusbey  moz Moment People seem to like my how-to and link building posts.  On Saturday morning I: often wake up to the smell of bacon The funniest job I ever had was: watching petrol drip down an inclined hot plate to measure the amount of residue. I won an award for it. Hotplate Rob they called me. Ahh, good times, good times.
Sam Crocker SEO Consultant, Distilled – London, for now! @crockstarltd Personal Fashions & Trends Blog  moz Moment I’m pretty new to the moz crew but I was pretty pleased with manning up to take on a "doozy" for my first Q & A and think I found a good solution to the problem I’m proud to be a… n Uh-merican, where at least I know I’m free! The funniest job I ever had was… working at McDonalds when I was 14 years old. My mom said "you can work for me for free 6 hours a day or you can get a job" we all know that Macky D’s is one of the few places that will hire 14 year olds and the rest is history.	Tom Critchlow Head of Search Marketing, Distilled – London Baby. @tomcritchlow  moz Moment My most loved SEOmoz post was this one, mainly because of it’s sensationalist headline… Headlines ftw. My proudest SEOmoz contribution was speaking at both the Seattle and London pro seminars in 2009 and getting some really positive feedback and comments. Rock, paper scissors? After years of playing poker I can now comfortably crush Will at rock paper scissors despite him claiming it’s a game of chance. I will gladly play any game of any sort for money.	Will Critchlow Co-Founder of Distilled, UK & US – London, UK. Though anywhere rainy appears to do. @willcritchlow Will on LinkedIn  moz Moment Taking credit for lots of things done by our team, I’m probably most proud of the London PRO seminar in October last year. My personal favourite post, mainly for the title (just google "space monstering") is this one. Rock, Paper or Scissors? I always lose this to Tom. Rock.

Boss Team

Last, but definitely not least we have our co-founders Rand and Gillian. They may very well be the most well known of the bunch, but I bet you didn’t know Rand used to be a black market Pokemon dealer! Without these two, we wouldn’t be the team we are today.

Gillian Muessig President/Co-Founder @seomom Gillian on LinkedIn  moz Moment "I’m the corporate evangelist and international voice for SEOmoz. My role is to connect the the SEOmoz community with the SEOmoz team and to spread the SEOmoz brand to new audiences and markets." I’m proud to be a… Mozzer. Nothing feels quite so good as seeing the fruition of a life’s work. I couldn’t have asked for more.

Rand Fishkin CEO @randfish Rand on LinkedIn  moz Moment The Beginner’s Guide On Saturday morning I … am hopefully sleeping in (though perhaps a more accurate answer would be that I’m at an airport). I am proud to be a … husband. (Geraldine: Awwww!)

Thanks for taking the time to get to know us!

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guest post by Kelly Diels

When I was wondering how to create an effective, money-making review site, I thought of Robb Sutton.

Robb Sutton’s review site, Mountain Biking by 198 “pulls in thousands in review product every month” and in the last 15 months has received over $100,000 dollars worth of review product. He’s also got several other sites, including a coffee review blog, and oh yes, makes a pretty decent living as a ProBlogger.

That is, when he’s not hanging out with the likes of me and telling me all his secrets.

Kelly Diels: Robb, tell me all the dirty details about review sites.

[looooooooooooong pause. Isn't it a little early in the conversation to have offended him?]

Kelly Diels: Robb?

Robb Sutton: I’m here. Sorry…was just closing up a few things. Now you have my 100% attention.

Kelly Diels: You know a girl likes that.

Robb Sutton: Yes, they do!

Kelly Diels: I mean, so I’ve heard. Tell me, dahlink, how you got started with review sites.

Robb Sutton: Well, it all started with an idea that had nothing to do with reviewing product, ironically.

Kelly Diels: Go on…

Robb Sutton: I had this idea that I was going to have a trail review site for mountain biking that was all user submitted content. About 5 minutes into the process, I realized that you can’t have user submitted content without traffic. So I started a blog where I reviewed parts, bikes and other related products and that took over what was the user submitted part. Basically, I used it as a traffic generator that became the model for Bike198.com.

Kelly Diels: So you’re inadvertently brilliant?

Robb Sutton: I fell into it…I like to think of it as a progression. I had some experience being on the other side of the fence in the corporate world, so I knew how to quickly adapt that to blogs.

Kelly Diels: How did you get your pretty mitts on things to review?

Robb Sutton: Well, back when the industry had no clue who I was, I relied on current contacts and cold contacting through emails and phone calls. Now it is a combination of them finding me and me finding them.

Kelly Diels: Do you work with PR companies, or companies directly?

Robb Sutton: I work with PR companies, directly with manufacturers, distributers and some retailers.

Kelly Diels: And for those of us who just got really scared, what does that process look like?

Robb Sutton: Typically, I send out an email explaining who the site is, what we do and what the process is. I then include examples with some simple search engine and site stats. If it is a smaller company, you pretty much get to the right person right away. A lot of times through that email and you are off and rolling. For larger companies and some smaller ones, a follow up call is required to get in touch with the right person. Phone calls always convert better than emails, but I always start with emails so they know who you are when they pick up the phone.

Kelly Diels: Gawd, it is almost like online dating.

Robb Sutton: Yeah, a little bit!

Kelly Diels: What sorts of strings get attached to the product and reviews?

Robb Sutton: No strings really. Sometimes you have to return the product if it is super expensive. But sometimes you don’t even have to do that. Most companies know what blogging and review blogging entails these days.

Kelly Diels: Which brings us to Disclosure, baby. Tell me how you handle Big Brother, the FTC.

Robb Sutton: I have a blanket disclosure on all of my sites that is linked up in the footer that explains links, products, etc. I am very up front with my readers on the process so there is nothing that is hidden that could be considered bad by the public or FTC. Everything is up front and honest.

Kelly Diels: And if you’re just not into her the product? What do you do?

Robb Sutton: I write the truth! Bottom line is that you are writing for your readers and not the companies. If you are just going to write glorified advertisements then no one is going to take you seriously. Back everything up with facts and everything turns out ok.

Kelly Diels: Sing it, sister.

Robb Sutton: Even companies I have given poor reviews to in the past still send me stuff. They want to reach the audience and you want to deliver the goods. Its a win/win.

Kelly Diels: All press is good press…

Robb Sutton: Actually…that is very true.

Kelly Diels: Seriously. The first time someone trashed me online (Allyn Hane, lover, I’m a-talking to you) I was delighted. But I digress. What kind of traffic are companies and agencies looking for?

Robb Sutton: They are looking for targeted traffic.

Kelly Diels: What does targeted traffic mean?

Robb Sutton: The specific number isn’t really important. 100 targeted eyes are better than 10,000 that aren’t targeted.

Kelly Diels: How do you demonstrate “targeted eyes”? I feel like we just took a sharp right turn into a gun range.

Robb Sutton: Targeted traffic is basically qualified leads. When someone subscribes to your blog, they are targeted because they want to digest that subject matter. And don’t shoot!

Kelly Diels: I can’t. I don’t even know the process for getting a gun permit in Canada but I know it takes forever. Also I’m a lover, not a shooter…Tell me about a review or a product that got you all hot ‘n bothered.

Robb Sutton: Hmmm…

Kelly Diels: I went to a sex toy party on Friday night and, given the subject of my blog, I’m pretty sure that I can review those products and claim them as a tax deduction. But again, I digress.

Robb Sutton: [laughs, possibly uncomfortably] Yes, you probably could…An example of an interesting product/review was when I got in a fork from a manufacturer because of comments I made about how I didn’t like the direction they were heading.

Kelly Diels: Umm… “got in a fork”? Dude. translation, please. I mean, it sounds naughty but even I’m drawing a blank.

Robb Sutton: Suspension fork. It is the thing on the front of the bike that is the suspension.

Kelly Diels: Oh it is a thing. Not a position. That clears everything up. So why was this fork so fabulous?

Robb Sutton: Because it was sent to me after I made the comments. I backed everything up with facts on why I didn’t agree. And they said…ok…try it out for yourself. I thought that was pretty cool.

Kelly Diels: That’s pretty smart marketing, actually. And..? How was the fork?

Robb Sutton: Great product. Still don’t agree with that one aspect.

Kelly Diels: I had no idea forks were so controversial.

Robb Sutton: They are a reputable company that produces a great product but I just didn’t agree with the “new standard” they were introducing.

Kelly Diels: Ok, Mr. Fancy Britches. I get it. YOU HAVE OPINIONS – which, I’m thinking, is probably why your review site works.

Robb Sutton: Doesn’t everyone?!

Kelly Diels: Yes, darling. That was a compliment in disguise. I think that is what reviews are about – good, solid, well-reasoned opinions…So. You get loads of free products, but how do you make money? You can’t eat forks.

Robb Sutton: Affiliate revenue, direct advertising, e-book sales like my Ramped Reviews (aff), pay-per-click…I like to diversify.

Kelly Diels: And what about all the companies kissing your…site? Do they ever buy advertising?

Robb Sutton: They do, and it is a lot easier to sell advertising space to people you already have a working relationship with.

Kelly Diels: And what does that do to the separation of church and state, editorial vs revenue? Do you feel awkward about reviewing your clients?

Robb Sutton: Not at all. Everything is explained up front. No surprises. Keep in mind that nothing is written that is pure emotion or inflammatory. It is all fact-based opinion.

Kelly Diels: That’s right. We all have niches. MINE is pure emotion and inflammatory prose. So stay outta that one, my love…Ok. Going general: do you think review sites of higher ticket items – like bikes, cameras etc – work better than other kinds of review sites, like say restaurants or experiences?

Robb Sutton: I think it is about equal. I also run a coffee review site (coffeeobsessed.net) that does really well and it is very young. I think the possibilities are wide open.

Kelly Diels: Now you’re speaking my language. The language of love/caffeine.

Robb Sutton: Yeah, I’ll leave that one to you! I’m obsessed…I’ll admit it.

Kelly Diels: With coffee? Or mountain bikes?

Robb Sutton: Nothing better than a great cup of coffee, but both. And blogging, of course.

KellyDiels: I ask because I like coffee and mountain bikers. I may have mentioned this before: THIGHS OF GRANITE.

Robb Sutton: Very true! And a strong grip.

Kelly Diels: If you do say so yourself. With whom can I verify this? I have to fact-check, you know.

Robb Sutton: Any cyclist…but especially mountain bikers because we have to ride technical terrain.

Kelly Diels: Well, there you have it. The secrets of review sites, hot coffee, and rock hard…thighs.

Kelly Diels writes for ProBlogger every week. She’s also a wildly hireable freelance writer and the creator of Cleavage, a blog about three things we all want more of: sex, money and meaning.

Post from: Blog Tips at ProBlogger.

Rock Hard Thighs and Cold Hard Cash: Robb Sutton Spills His Tawdry Review Site Secrets

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This is an unofficial extra task for the 31 Days to Build a Better Blog Workbook.

Today I spent the morning working on a task that I try to do at least once a month – SEO on individual key posts in my archives.

While it’s important to know and practice the basics principles of SEO in the way you set up your blogs structure and in the writing of your posts – I find it can be very worthwhile periodically going back through key old posts to optimise them even further. I’ve used the following process for a while now and in most cases where I do it I find I’m able to increase my ranking for different posts.

I’m not the world’s best SEO but here’s the process that I use in doing this (I invite you to share yours in comments if you do this type of thing) – I hope you find it useful:

1. Identify Key Posts to Optimize for SEO

Across my active blogs I have 10,000 blog posts so I need to be a little strategic about choosing which blog posts I go back to to give a little SEO attention to.

For me the way that I do this is to dig into my Google Analytics account to work out what posts are already having some success with search traffic – but which could be improved. I generally look for posts that are ranking anywhere from #2 to #10 for their keywords (although sometimes focus upon those which are #1 to strengthen them further).

If a page is already generating some traffic from Google for a keyword but isn’t in the number 1 ranking for the word and increase in ranking should also see an increase in the traffic that the post receives. I’ve seen a variety of studies over the years that show that the #1 ranked result in Google can be getting anywhere from 35-55% of all clicks – the higher you are to the top the better.

Lets look at an example:

I’ve got a page on DPS which ranks #2 (depending where you are) for the term Portrait Photography.

It is a good page to optimise because it’s a relatively good term in the amount of traffic it drives (it’s a term that get a fair bit of searching for in Google) but also because the page is a ‘sneeze page‘ which links to quite a few pages across my photography blog and as a result those who visit that page end up visiting over 7 pages on their visit (the site average is a bit over 2 pages per visit).

The page already generates some healthy traffic (a few thousand visitors a month) so I know if I could get it ranking higher it will generate more.

2. Analyze the Competition

I don’t tend to get this deep into SEO too often but from time to time it can be worthwhile doing a little analysis of what pages that are ranking higher than you for a keyword are doing.

One tool that I use for this (and other keyword analysis) is Market Samurai. It’s a tool I’ve only been using for a little while but it’s very handy. That link is an affiliate link but it does give you a 12 day free trial. I’ve shelled out for the full version as it has been so handy a tool for this type of analysis.

One of the modules in the Market Samurai system (there are quite a few more) is one that does analysis of what competing pages are doing for a keyword. Lets take a look at what it gives us for ‘portrait photography’ as a keyword (click to enlarge).

You can see that the #2 ranking is for my site but it also shows a variety of information for other ranked sites in the top 10. Some of the information given is not overly relevant to me (or at least is out of my control like the first column which looks at the age of the domain) but some of the information is useful in getting a handle on how your page compares to other sites.

Knowing this might help you work out what you need to do to rank higher – or it might also give you an indication of whether you have much chance of ranking for the keyword at all (if the site you’re trying to compete against is way beyond what you can achieve it might be an indication that you want to go and work on another page).

In this example lets compare my page with the #1 ranked page:

• DA – domain age – they have a real advantage here.
• PR – page rank – their page is a 4 and mine is a 3. Something to work on.
• IC – index count (the number of pages indexed on the domain) – they are obviously a lot bigger site. This doesn’t mean I can’t rank for the term but gives an indication that I’m up against a pretty established site.
• BLP – the amount of backlinks pointing at the page. They obviously have more (we’ll do some more analysis of this below).
• BLEG – links from .edu/.gov sites pointing at the page – they have a couple here while I don’t
• DMZ – is the site in the DMOS directory (I don’t page a lot of attention to this but some say it can be a factor)
• YAH – is the site in the Yahoo directory (again, not something that I pay much attention to but some say it can be the difference between getting a higher ranking and not)
• Title – is the keyword/s in the title tags of the post (we both do this)
• URL – is the keyword/s in the URL of the post (I have the advantage here)
• Desc – is the keyword in the meta description tag (not something that I’ve found to impact SEO much but perhaps something to consider with the way your post appears in Google)
• Head – is the keyword/s in a header tag on the page
• CA – The Cache Age (the number of days since Google Cached the page)

In this case – the analysis shows me that I’m up against a pretty heavy hitter. It’s an established site with lots of links pointing both at the domain and the page itself. I’m tempted to settle for just ranking #2 for this page but for the sake of the exercise I’ll push on.

Note: Market Samurai also gives you the opportunity to dig deeper into competing sites and can give you a breakdown of the actual links pointing at a page. I won’t do the analysis here (it might be deeper than where people are at) but what I found was that in the case of my competition on this one is that the competing site had a lot of forwarded links pointing at it. I’m not sure what was going on with it but it seems that the majority of the links pointing at my competition are from forwarded domains and not actual live pages. This gives me a little hope so I’ll push on with optimising the page.

3. On Page Optimization

The above competitive analysis might give you a few hints as where to begin in optimizing your page. For example if you’ve not got your keywords in ‘title tags’ or ‘header tags’ – you’ll want to fix that. If your keyword is not in the URL, that’s another thing to consider. Those three tweaks alone could have a fairly significant change (I’ve seen changing title tags to include keywords as increasing rankings significantly).

Once you’ve done that you might want to also look at some smaller tweaks that could play a part. Using keywords in bold, using keywords in alt tags on images etc. These are probably not going to have a major impact but could help a little.

Ultimately if you want to rank for a particular keyword – you need to be using that keyword on your page in key spots (titles, headings, URL). Don’t stuff your page full of the keyword (and whatever you do keep your content useful and readable to readers) but a few tweaks might help.

4. Off Page Optimization

You might find that with some on page optmization that your post is already increasing its rankings – particularly if the keyword you’re looking at is not highly competitive. However at times it can be worth looking at ways of generating some extra links to your page as the number and type of links are important in determining how a page ranks in search engines.

I don’t tend to do much of this type of SEO as I find my site tends to get a nice number of links pretty naturally from other sites but I know those who are more into SEO will work hard on some of the following:

• analysing where the competition is getting their links and looking for opportunities to get links there too – for example if a link is coming to your competitor from a forum discussion or blog comment you might also have an opportunity to leave a quality comment there with your own link.
• links from other blogs you own (particularly one on a relevant topic) link to your page from it
• internal links – this is something I do do – basically its about interlinking your posts. While internal links don’t count as much as an external link they can help a little.
• pitching links to other blogs – if you have a relationship with other blogs in your niche try pitching a link of the page that you’re optimizing to those bloggers.
• sharing links in social media – most social media sites like Twitter and Facebook put no-follow tags on links so they don’t count directly for SEO but I find that an occasional push of an older post on social media sites can lead to indirect links from other bloggers. I also suspect that search engines are paying more attention to what links are being shared in social media sites so getting your links into them (without spamming) could be useful if you have a network of people who will pass them onto their own networks.

Note: the generation of links can be a fairly ‘black hat’ game at times. It can also be pretty addictive and become an obsession. I personally would prefer to spend my time producing quality content than spending my days asking for links. Do be a little careful with link building – not only can it be a time suck but if you engage in tactics that Google sees as against their Terms of Service (buying links for example) you could also be jeopardizing your sites ranking in their index.

Further Reading on SEO

• 8 First Step SEO Tips for Bloggers

Do you ever go back and optimize individual posts on your blog for SEO? If so – I’d love to hear your approach to it. This is the way I do it but I’m certain that there will be many other approaches that others take.

Post from: Blog Tips at ProBlogger.

Optimize a Single Post On Your Blog for SEO

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The books of choice at bed time in my 3 year olds room are all Curious George books at the moment. He’s crazy for George.

Needless to say that the 6 Curious George books that we have are getting read again and again – I pretty much know them off by heart…. to the point that I’ve started taking less notice of the story itself and more notice of HOW its been written.

There’s one thing about Curious George Books (or at least the ones we have) that I’ve noticed that really makes them more engaging than some of the other kids books my boy reads.

Do you know what it is?

It’s something that draws my boy further and further into the book.

Any ideas what it could be?

It’s a technique that actually causes my little guy to ask me to turn the page – something that gets him thinking about what is coming next – something causes him to be curious – just like George.

What do you think it is?

This technique is not only a page turner – its something that draws my boy from being a passive listener/reader of the book – but actually gets him interacting with the book – talking about it as I’m reading.

Have you guessed what it is?

The technique is simple – on every second page there’s a question.

It’s not a question that needs an answer – but it’s a question that engages the person reading the book and draws them deeper into the story.

They are questions about what will happen next, questions about what the reader thinks or knows, leading questions that draw readers to keep reading but also to become engaged.

It’s a technique that is powerful not only in children’s books – but in all kinds of writing. Perhaps it’s something worth experimenting with in your next blog post.

If you do – I’d love to hear how it goes.

Post from: Blog Tips at ProBlogger.

A Lesson from Curious George for Bloggers

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Lets look at another idea of what to do in your first week of blogging. Related to our previous post in this series which focused upon writing compelling content – is a task that I think can be a very useful habit to get into – developing an Editorial Calendar, or at the very least doing some planning on the future content that you’ll be producing for your blog.

Today I want to show you three techniques that I use in my process of future planning for posts.

1. Capturing Ideas

One of the most useful folders that I have on my computers desktop is one that I simply call ‘Ideas’.

Inside that folder are four other folders – one for each of my blogs and another for miscellaneous ideas.

Inside each of those folders are many many text files. Each text file is a different idea for a blog post.

• Some are completely empty and the name of the file is simply a short phrase which is an idea I could write about.
• Other text files are simply a list of 3-4 points that I could write about.
• Others are more developed ideas – they might contain an introduction or even a full draft of a post (although generally once they are at this stage I move them over to saving them as a draft in WordPress).

These text files generally begin their lives at random times during the day when I’m thinking about something else and an idea pops into my mind. The key is to capture them quickly, record them in a way that they can be found again and to develop them as much as I’m able to as the idea is fresh.

Sometimes, if I have the time and energy for it, I’ll work on the ideas for a while straight away but many times I simply get as much of the idea down into the file as I can and then save it for another time.

This means that at any point of time I have quite a few post ideas at different stages that I can tap into.

2. MindMapping

I won’t write an extended post on this as I’ve covered it previously but one of the most powerful techniques that I’ve ever used for coming up with blog ideas to write about is mind mapping.

You might choose a different method of brainstorming – but the key is to set aside specific times (I try to do it monthly) to simply come up with ideas to write about.

You can read more about how I do this in at Discover Hundreds of Post Ideas for Your Blog with Mind Mapping. Note: I used to use whiteboards for this process but now use a Mac tool called MindNode.

Generally once I’ve done the mind mapping exercise I’ll then convert the best of the ideas that I’ve generated into text files to save in the ideas folders mentioned above.

Note: Incidentally – I also use mind mapping when planning a new blog. It’s similar to the technique outlined above on coming up with post topics but I find it also helpful in planning out categories for a new blog.

3. Editorial Calendars

I’ve used a variety of approaches to creating editorial calendars over the years. I’ve adapted my approach over time to suit the different stages of my blogs. These days as I’m actively editing two decent sized blogs with up to 30 posts a week I find that I need to map out what posts I’ll be doing ahead of time.

In doing this you’re able to develop content that builds momentum (posts that build upon each other), take your readers on a more thoughtfully planned journey and give them a more balanced run of content.

I found previously that if I wasn’t planning ahead in this way that I’d end up with too much of one kind of content all in a row which didn’t really benefit readers as much.

The other good thing about this approach is that you know what writing you need to have done by certain times of the week – deadlines work well for me in motivating me to work.

My Editorial Calendar approach these days is pretty much based around spreadsheets. I’m on a mac and use its ‘Numbers’ program for this and simply have a spreadsheet which looks like a weekly calendar. Here’s last weeks:

You can see here that DPS has a 2 post per day schedule and that ProBlogger is on a 1 post per day schedule – but I like to throw in a few extras each week. This is obviously a completed week – I generally am playing around with it during the week and am finalising timings as the week progresses as I (and my writers) finish posts.

I also have editorial calendars on the go for future weeks at any given time – they’re less developed but I do add to them as I get closer to the beginning of each week.

At this point spreadsheets work best for me but previously I’ve taken different approaches including using a paper diary, using iCal and Google Calendar, using tools like Basecamp etc. It’s about finding a system that works for you and setting it up so that you do it naturally as part of your workflow.

Also check out Day 12 in the 31 Days to Build a Better Blog – it is all about Editorial Calendars.

Tasks for Your First Week

Perhaps an editorial calendar like the above one is a little advanced if you’re in the first week of your blog – however the concepts behind it can be good to explore. If I were starting a blog today I’d be taking the above three exercises and doing something like this:

1. Set up an Idea Collection Process – whether it be using folders and text files as I’ve mentioned above, getting a notebook and pen or using a tool like Evernote on your iPhone – set up a system where you can collect ideas as you have them for future use.
2. Set aside time to brainstorm topics – schedule time into your monthly (or weekly) workflow where you’re simply setting aside time to brainstorm possible topics to write about on your blog.
3. Develop some kind of system to help you look ahead at the future posts on your blog – You might use a calendar of some kind or simply have a section of your notebook where you plan your next week or month of content.

Share Your Approach to Planning Future Content on Your Blog

I’ve shared 3 of the techniques I use to help me keep fresh content coming on my blogs – I’d love to hear from you on how you do it in comments below!

Post from: Blog Tips at ProBlogger.

Your First Week of Blogging – Plan Your Future Blog Posts

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A Guest Post by www.lewishowes.com on driving traffic to your blog with LinkedIn.

LinkedIn is the most powerful, yet under-utilised social networking platform on the web.

Whether you just created your first blog, or you are considered one of the top bloggers in the world like Darren Rowse, Chris Brogan, or Tim Ferriss, you are always looking for ways to generate more traffic to your site.  Even more so, you are looking for qualified traffic to your site, (i.e people who are interested in the content you produce).

LinkedIn is a great way to generate free, organic, traffic to your blog.

“But Lewis, isn’t LinkedIn just a site to post my resume when I am looking for a job?”

No, wake up people!  Although LinkedIn has been great for job seekers during the most recent economic cycle, it is much much more than that.  Individuals and companies are achieving more professional goals than imaginable on LinkedIn.  For example, LinkedIn can help you:

• Sell products
• Find new clients or employees
• Generate leads
• Receive funding for your company
• Obtain sponsorships
• Sell hundreds of tickets to your professional event
• Get national and local press coverage
• And last but not least, drive massive traffic to your blog

Achieving these goals on LinkedIn don’t come naturally.  You’ve gotta work the system on LinkedIn and experiment with different methods.  I’ve come up with the best ways to achieve those goals.  Here are my top 10 ways to drive traffic to your blog using LinkedIn:

1.  Complete Your Profile:

Numerous individuals have told me LinkedIn doesn’t work for them. I always ask them how much time they have put into using LinkedIn, their response – very little.  If your profile is weak people will lose interest quickly and may never click on your website links.

If you want people to read your profile and click on your websites then make your profile concise, compelling and value driven throughout.  Complete your profile 100%, add a great picture of yourself, and take the entire process very seriously.  The more complete and compelling your profile is, the more people will read and visit links you have posted.

This advice goes beyond driving traffic to your blog.  If someone were to Google your name (which most people do when they are researching you) your LinkedIn profile is one of the first things that pop up.  Personally, my LinkedIn profile is the third result, and for Darren Rowse it comes up seventh (before Facebook or Twitter).  Google your own name and check out what position your LinkedIn profile shows up.  You must make your profile compelling.

2.  Increase Your Connections:

The more connections you have, the more people will have access to your profile.  Every time you take an action on LinkedIn (i.e. update your profile, join a group, recommend someone, RSVP to an event, etc… this shows up on the home page of your 1st degree connections).  If you only have 100 connections, this limits the amount of potential clicks on your profile and website links per day. Constantly be updating and adding new connections.

3.  Customize Your Website Links:

When you first create your profile your website links will look like this:

However this is not a “call to action” and you are missing potential traffic because of it.  No one actually cares what your blog is unless it is relevant to them or solves a problem.  Instead, customize your website links to attract more clicks and drive more traffic to your blog.  If I were Darren, I would insert this:

The second image is more compelling and explains exactly what the viewer will see on the next page when they click on each link.  In order to change your websites with a custom headline, click on the “edit” button next to one of the websites. View the image below for further details:

4.  Answer Questions:

This is a great way to drive traffic to your blog.  The more questions you answer, the better the chances are of that person asking the question to click on your blog to learn more about you. Not only will that one person be more interested in learning more about you, but also others answering that question.  Additionally, when someone rates your answer as “The Best” of the mix, it will improve your thought  leadership status. It moves you up the rankings as a “featured expert” in the category you answered in.  When you are a featured expert people become more aware of your profile, and the chance they will click on your link to learn more about what you have to offer improves.

5.  Update Status:

For you Twitter lovers out there, this should be an easy step to take.  LinkedIn also has a status update feature that is a lot like Twitter, only it gives you 148 characters to work with instead of 140. Why is it so important to constantly update your status?  Because it is the first thing that pops up the home profile for all of your connections.  Check out your home page on LinkedIn and you will see a few status updates of those your are connected to.  If they are smart, they will include some compelling copy with a call to action and a link back to their blog (something I do that drives traffic to mine).

6.  Join Niche Groups:

Whatever your blog is about, there is an audience of people on LinkedIn that share interest with.  To make it easy to find these people click on the “Group Search” tab and type in some key words that relate to your blog.  I have a sports industry blog that focuses mostly on social media with an audience of professionals who work in the sports.  I joined all of the professional sports groups I could find:

Some of these niche groups have thousands of members who are actively involved in connect with other members.  If you are not in the groups where your audience for your blog is hanging out, then you are missing out on the opportunity for new readers, and organic traffic to your site.  Join as many groups as you can after doing a key word search that relates to your blog.

For starters – check out the Professional Bloggers Group.

7.  Post Comments In Groups:

Some larger groups are receiving hundreds of new discussion topics every few days (think of it as a forum).  People are sharing points of discussion, commenting and giving further feedback and suggestions on those comments.  Every time someone creates a new discussion topic, it shows up on the home profile of everyone in that group.  If there are 100,000 people in the group, then you are potentially getting the attention of 100,000 other individuals for your comment.

8.  Add RSS Feed to Groups:

Each group has a section that allows you to add a link to a website with the latest news you think is relevant to that group.  It also allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog.  This creates an automated flow of organic traffic that will show up on the home profile of everyone connected in the group.  Again, this gives you more opportunities for people to view your blog.

9.  Create a Group:

This may be one of the most powerful things you can do on LinkedIn.  I won’t go into all of the amazing details on how this has helped me, but I will tell you that owning a group drives a lot of traffic to your site. I own several niche related groups on LinkedIn.  For example, I created the Sports Industry Network group on LinkedIn and there are currently over 19,500 members.  When a new person joins the group, they see a brief description of the group, my name as the owner of the group, plus my website url www.sportsnetworker.com.  Since my group gets over 100 new members each week, that’s additional traffic from new members alone. That’s not even including the close to 20,000 members who are actively engaging in the group, and clicking on my blog links.

10.  Add the Blog Application to Your Profile:

This might be the most obvious suggestion, but I still see some of the top pro bloggers leaving this feature out.  This application posts the title and first paragraph for your most recent articles you have published on your LinkedIn profile.  It is a way to give viewers of your profile a sneak peak of what they will read on your blog.

Go to “applications” and download either the WordPress or Blog Link application and add your URL for your blog.

LinkedIn continues to be one of the top sites that drives traffic to my blog, thanks to these 10 examples, but the power of LinkedIn doesn’t stop here. What other tips have you found through using LinkedIn to increase traffic to your blog?

=====================================================

Lewis Howes is the co-author of the LinkedIn book, LinkedWorking: Generating Success on the World’s Largest Professional Networking Website. He founded the Sports Executives Association and SportsNetworker.com, which provides daily social media and marketing tips for sports professionals.  You can connect with him on Twitter at www.twitter.com/lewishowes or on his site at www.lewishowes.com.

Post from: Blog Tips at ProBlogger.

Top 10 Ways to Drive Traffic to Your Blog Using LinkedIn

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